nbc news audience demographics

MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . (+1) 202-419-4372 | Media Inquiries. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). That audience figure dropped to 1.03 million in 2021, a decline of 36%. Benson and her NYPD squad fight for justice in cases ripped straight from the headlines. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. In just the past year ESPN lost eight million household subscribers. Show publisher information FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. NPR's audience also is relatively well educated (54% are college graduates). As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. In 2011 TNT had top rated dramas as The Closer, Rizzoli & Isles and Leverage. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. Kent Nishimura/Los Angeles Times/Getty Images. Fox News Joseph A. Wulfsohn contributed to this report. Legal Statement. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Quotes displayed in real-time or delayed by at least 15 minutes. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. Mark Murray is a senior political editor at NBC News. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. NBC's "Today" has finished the 2015-16 TV season as the No. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. It was surprisingly easy. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Once. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. LPGA Tour Championship. 1 network morning show among the 25-to-54 age group that matters most to advertisers. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. Mutual Fund and ETF data provided by Refinitiv Lipper. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. Ron DeSantis appeared on "Life, Liberty, and Levin" on Fox News, purportedly to promote his new book, The Courage to Be Free, which comes . The news network has since become the top-rated cable network on television. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. The viewer hemorrhage was magnified by the fact it happened in the winter tra NBC operates in just a single market - US market 2. Legal Statement. I cover political media--and media politics. Saturday Night Live scored the No. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. Market data provided by Factset. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. NPRs audience also is relatively well educated (54% are college graduates). Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. Contrast that with the. The regular viewers of MSNBC also are mostly women (62%). Engaging Consumers in Better Ad Environments. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. Among the public, just 32% are Democrats. Available: https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Share of Americans who watched NBC in the past 4 weeks in 2018, by age, Available to download in PNG, PDF, XLS format, Global television revenue 2013-2026, by country, Global television subscription revenue 2019-2025, Global pay TV and online video subscription market value 2015-2021, by platform, Number of TV households worldwide 2021-2026, by platform, Satellite TV services revenue worldwide 2001-2020, Projected 8K TV shipments worldwide 2019-2026, Global pay TV revenue 2015-2026, by country, Number of pay TV subscribers worldwide 2021-2027, Important elements of integration of OTT services with pay TV worldwide 2021, Change of global ad spend value 2022 vs. 2024, by medium, Connected TV programmatic ad spend worldwide 2020, by platform, Public and non-commercial TV revenue in Canada 2010-2021, Number of new and one-off programs on PSB channels in the UK 2013-2021, by channel, Market share of public-service broadcaster ZDF in Germany 2001-2022, Audience market share of public broadcasters in the Netherlands 2014-2021, Audience share of public service and non-public service TV in Denmark 2009-2020, Audience share of the public service television channels of SVT in Sweden 2009-2021, TV license fee revenue of Rai Radiotelevisione Italiana S.p.A. 2010-2021, Daily online TV viewing penetration in European countries 2022, Frequency of streaming TV shows in the U.S. 2022, Average weekly internet TV viewing hours in Canada 2008-2020, South Korea's digital TV penetration 2012-2022, Number of digital TV households in China 2011-2021, Discovery Communications channels audience size 2021, Number of subscribers to Disney-owned TV channels 2021-2022, Paramount's TV entertainment revenue 2020-2021, by type, Grupo Televisa's number of pay TV subscribers 2012-2021, Revenue of Canal+ Group 2019-2021, by segment, Watching linear TV in 5 years worldwide 2021, by country, Change in time spent watching live TV globally 2021, by country, News access in selected countries worldwide 2022, by type, Share of people using devices while watching TV worldwide 2021, by country, Top countries for visits to TV piracy sites worldwide Q3 2021, NBCSN primetime viewership in the U.S. 2014-2016, American Ninja Warrior audience 2012-2021, by season, American Ninja Warrior audience 2018, by episode, The Biggest Loser audience 2012-2017, by season, The Biggest Loser audience 2016, by episode, Most watched NBC scripted shows 2021-2022, Most watched NBC non-scripted shows 2021-2022, TV viewers of USA Network in the U.S. 2016-2022, TV viewers of GSN (Game Show Network) in the U.S. 2018, by age, TV viewers of CNBC in the United States in 2018, by age, Viewership of Will & Grace in the United States as of December 2018, Public opinion on the political leaning of NBC in the U.S. 2018, Friendliness of NBC to the people U.S. 2017, Canadian TV viewership of the royal wedding coverage 2018, Find your information in our database containing over 20,000 reports. This is a BETA experience. There is a similar pattern when it comes to the family incomes of regular news audiences. Currently, you are using a shared account. or [sunday, august 28 , 2011] show: all posts . Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. Almost all regular audiences were at least as likely as the general public to get this question right. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). Its kind of like the equivalent of a preseason NFL game. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . Then you can access your favorite statistics via the star in the header. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. And who hasnt? Todd also anchored NBC News NOWs special coverage. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. LPGA Tour Championship is a U.S. television program aired on NBC. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). In the 25-54. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. To use individual functions (e.g., mark statistics as favourites, set Sister network A&E had an even sharper decline. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. Zoom From Nov 19, 2022 To Nov 20, 2022 20. Just 22% of the public identified Germany as the country that Angela Merkel leads. The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. You need a Statista Account for unlimited access. The largest age group of visitors are 25 - 34 year olds (Desktop). A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. And on the Russia investigation, 69% of the MSNBC audience say Robert Muellers investigation has given them more doubts about Trumps presidency; however, just 28% of Fox News viewers say the same. The income profiles of all three major cable news network audiences also closely track the general public. (Thats 258,472 since yesterday morning.). ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). The industry has a track record of opposing essentially all proposals that will impact their bottom line.. Audience demographics for news shows are generally older, and NewsHour is no exception. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. Variety is a part of Penske Media Corporation. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. Please do not hesitate to contact me. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. "The show has lost its role [as a] cultural touchstone," the industry insider added. nbcnews.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. The public was asked four questions to measure knowledge of political news and current events. Opinions expressed by Forbes Contributors are their own. IE 11 is not supported. Warner Bros. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. Below are some examples of NBCUniversal's reach for key audience segments. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. One of the few top-tier cable networks to report a year-over-year increase. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. (+1) 202-419-4300 | Main Paramount Networks Yellowstone. For an optimal experience visit our site on another browser. The Federalist, by Eddie Scarry Original Article. Statista. . In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. Read Next: The Weeknd Fires Back at Rolling Stone Report Claiming The Idol Is in Turmoil: Did We Upset You?, Wattpad Webtoon Studios Ramps Up Its Output As It Brings On a New Entertainment Head, From Gossip Girl to Bel-Air, Black Opulence Has Taken Over TV, Keenspot Graphic Novel Dreamless by Marry Me Creator Gets Film Adaptation (EXCLUSIVE), Donnie Yen Called Out John Wick 4 and Rogue One Asian Stereotypes, Got Scripts Changed: Why Is the Name Always Shang or Chang, Chris Pine Says Star Trek Film Franchise Feels Like Its Cursed, Calls It Frustrating Being Kept Out of the Loop on Star Trek 4, Pornhub Documentary Money Shot Chronicles ItsSex Trafficking and Censorship Scandals, Ant-Man and the Wasp: Quantumania Writer Surprised by Terrible Reviews: I Was in a Low Spot and Really Sad About It, 'The Masked Singer' Reveals Identity of Polar Bear: Heres Who It Is, Jeremy Clarksons Who Wants to Be a Millionaire to End With Next Season, No Future Commitments for More Work, Says ITV, Operation Fortune: Ruse de guerre Review: Guy Ritchie Hits a Home Run in a Spy Thriller Starring Jason Statham, Aubrey Plaza and Hugh, The Weeknd Fires Back at Rolling Stone Report Claiming 'The Idol' Is in Turmoil: 'Did We Upset You? Going back ten years ESPNs average primetime audience delivery was 2.34 million. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. Since our founding in 1991, we have completed more than 22,000 research projects and interviewed over 10,000,000 Americans across the United States. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. Register in seconds and access exclusive features. (Overall, seniors watch the most TV. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. Fox News host Greg Gutfeld also received fantastic news this week after his show "Gutfeld!" has ruled late-night television, averaging 2.1 million viewers through 2022, Nielsen Media Research showed, the Washington Times reported. Conclusion. Just 23% of the public is 18-to-29. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. statistic alerts) please log in with your personal account. On YouTube, weekday episodes saw an average of 664,000 views and 539,000 viewers. Sister network TBS averaged 1.61 million primetime viewers in 2011. 2023 Variety Media, LLC. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. Craig Melvin,. According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. AllSides has rated the bias of hundreds of media outlets, sources and writers. For more information about NBCUniversal, please visit www.NBCUniversal.com. Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. NBC Nightly News with Lester Holt averaged 6.55 million total viewers and 1.21 million adults 25-54 on linear in Q2 2021. A researcher tried to buy mental health data. The biggest consensus item is likely a cap on out-of-pocket costs for Medicare Part D recipients, a concept Republicans support in their own drug bill, H.R. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). Ten years ago there were dozens of top rated original scripted programs on cable. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". You may opt-out by. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. All rights reserved. A look at the demographics of cable news channel watchers. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. Its Saturday round averaged 1.61 million viewers. Political Leanings of NBC Audience. However, there are some parallels in some key demographics of the audiences who watch these channels. The win in the . The NBCU portfolio reaches 226 million adults every monththat's 93% of America. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. 1 min read. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. AMC Networks: In 2011, AMC was benefiting from three iconic original scripted dramas Mad Men, Breaking Bad and The Walking Dead, averaged 1.19 million viewers in primetime. (Thats 610,018 since yesterday morning.). Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. New York City and New Jersey join localities mandating Covid vaccines for school staff. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. So whos been vaccinated in the United States? In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. This material may not be published, broadcast, rewritten, 13 . Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. The newscast also tops CBS by +407,000 (+60%). Season 24. Just 22% of Americans are liberals. In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS.

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nbc news audience demographics