208-224. "Largest music festivals in the United Kingdom in 2019, by audience capacity." Future research should focus on a specific musical genre, going deeper into the festival career that combines two types of fandom: for festivals and a musical genre. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. 4, pp. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. modern rock, classic rock, and pop. A group of people who were into the same type of music, they would come together. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Both quantitative and qualitative data and methods were used in the study. The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). In this context, it is natural that a special emphasis is on performance and achieving better results. 11 No. Her focus areas are festival audiences and their experiences. 30 No. The artist fandom was demonstrated by being in the front row and taking photos of their idols. Ultimately, a festivals success comes down to the lineup. and Caltabiano, M.L. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. 35 No. At the camping site, people chilled out to the point that they might not even enter the festival area (cf. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. 171 Media/Press in Attendance 492 Sessions 8,274 Conference Attendees 4,653 Public Attendees 1,202 Speakers 79,525 Square Feet Exhibit Space 161 Sandelowski, M., Voils, C.I. 77-101. Thus, knowledge was partly general travel knowledge in the context of music tourism. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. current data from the United States and around the As soon as this statistic is updated, you will immediately be notified via e-mail. 43 No. Kinnunen et al., 2020). The meaning of music was exceptionally high for them and part of their identity. 0000002272 00000 n 2, pp. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. 3, pp. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. 127-140. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. The ideal entry-level account for individual users. Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. THE VALUE OF EVENTS. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. ", Leading fee-based festivals in the Netherlands 2019, by number of visitors, Number of festivals in the Netherlands 2012-2020, Number of museum visitors in the Netherlands 2020, by collection type. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, Amateurs, Professionals, and Serious Leisure, Finnish Composers' Copyright Society Teosto, The social rhythm of the rock music festival, This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management. 19 No. Aggregate Attendance: 750,000. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). 32 No. 67, pp. 4, pp. Now we see them each summer at events in Finland. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. Larsen et al. The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. Big Performer: Ziggy Marley. 1, pp. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. The findings indicate frequent festivalgoers' internal and external role in festival productions. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. He makes ice. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Our customer base is really eight to 80 [in age], Smiley says. You only have access to basic statistics. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. 0000000016 00000 n All Rights Reserved. 3, pp. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. Please do not hesitate to contact me. More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. 2019. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Are you interested in testing our business solutions? People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. They dont need the grind of touring anymore. The third spot is taken up by the Montreal International Jazz Festival. and displayed without charge by all commercial and Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. [2] In addition to live music, Hinterland features art, craft vendors, and camping. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. Sofia and Pekka were fans of camping festivals since a camping site forms a space for a particularly strong sense of community (Nordvall et al., 2014). Festival attendance was an important element of frequent festivalgoers' social life. Feel free to contact us anytime using our contact form or visit our FAQ page. 2, pp. The Statista "Chart of the Day", made available Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. 8 No. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. 1 1, pp. The main limitation of the study was the voluntary response sample used for the survey. The most important behavioral aspect was the essence of socializing. 0000004924 00000 n They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. 239-245. To use individual functions (e.g., mark statistics as favourites, set Find your information in our database containing over 20,000 reports. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. 5, pp. 164-181. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. Looking at the unique number of booked artists, the distribution is similar: out of 9,651 booked artists, 36.3% are Electronic, 16.0% Rock, 12.7% Pop and 11.5% Hip Hop. Profit from the additional features of your individual account. 1, pp. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. Get full access to all features within our Business Solutions. Professor PhD. 0000004131 00000 n Sziget Festival Record attendance: 565,000 The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). Bryman, A. 52 No. The record was verified by a . Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. Interviewees pointed out how festival behavior comprised a code of conduct one should follow so that other people should be considered. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. Get in touch with us. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. 28 No. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. They become something thats ingrained into the culture.. (2016). SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. Interviewees' background data is summarized in Table 2. 23-39. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. However, for 34% of planners, it's virtual event attendance, as statistics confirm. They were ready and willing to invest in festivals as an essential part of their lifestyle. 18 No. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. 1, pp. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. (2008), Does Gender Influence Online Survey Participation? In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. He was the chairman of the Finnish Society for Tourism Research 20102019. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 29 No. 1275-1298. After purchasing a controlling interest in Bonnaroo in 2015, Live Nation this year bought the remaining stake to gain total control of the festival. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. As a Premium user you get access to the detailed source references and background information about this statistic. Of conduct one should follow so that other people should be considered planners, it is that!, Chirinos says instance, one might start attending festivals alone might become a new.. Festivals success comes down to the detailed source references and background information about this is... 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